ElitMe Privacy Policy

Effective date: 13 December 2025

This Privacy Policy explains how elitme.com (“ElitMe”, “we”, “us”) collects, uses, shares, and otherwise processes information about you when you use our websites, mobile applications, and other online products and services that link to this Privacy Policy (collectively, the “Services”), or when you otherwise interact with us (for example, via customer support, events, or social media).

ElitMe is an invite-first community built for premium lifestyle discovery (e.g., yachts, luxury vehicles and related services) and member-to-member connections (including travel companion features). Because trust and discretion are central to our community, we aim to collect only what we need, offer meaningful privacy controls, and safeguard member data.

We may update this Privacy Policy from time to time. If we make changes, we will revise the Effective Date above and, where appropriate, provide additional notice (for example, via an in-product notification or a notice on our website). Your continued use of the Services after an update means you understand the updated policy applies from the Effective Date.

1. Who We Are and How to Contact Us

2. Information We Collect

3. How We Use Information

4. How We Share Information

5. Your Profile, Content, and Visibility Controls

6. Cookies and Similar Technologies

7. International Transfers

8. Data Retention

9. Security

10. Your Rights and Choices

11. Additional Disclosures for the UK/EEA/Switzerland

12. Additional Disclosures for Other Regions (including UAE)

13. Children

14. Third-Party Links and Embeds

15. Changes to This Policy

1. Who We Are and How to Contact Us

Data controller: ElitMe (elitme.com). We are headquartered in the United Kingdom and operate the Services globally.

Contact: If you have any questions, requests, or complaints about this Privacy Policy or our data practices, email us at info@elitme.com.

If you are a member, you can also manage certain privacy settings directly in your account settings.

2. Information We Collect

2.1 Information you provide to us

We collect information you provide directly when you create an account, apply for membership, use features of the Services, complete forms, communicate with us, or otherwise interact with us. This may include:

• Account and profile details (e.g., name, display name, username, email address, password (hashed), bio, avatar image).

• Membership/application information (e.g., referral information, basic eligibility indicators, and any details you choose to share during onboarding).

• Content you submit (e.g., posts, comments, messages, reviews, photos, and other materials you upload).

• Communications (e.g., when you email support or communicate with us via social media or events).

2.2 Information we collect automatically

When you use the Services, we automatically collect certain information, including:

• Usage and activity information (e.g., pages viewed, searches, clicks, interactions, and timestamps).

• Device and network information (e.g., IP address, browser type, device identifiers, operating system, app version, and approximate location inferred from IP).

• Log and diagnostic data (e.g., crash logs, performance data, and security-related logs).

2.3 Cookies and similar technologies

We and our service providers may use cookies, pixels, SDKs, and similar technologies to help operate the Services, remember preferences, understand usage, and improve performance. See Section 6 for details and options.

2.4 Information from other sources

We may receive information from third parties such as social networks (if you choose to connect them), analytics providers, fraud prevention or security partners, and business partners (e.g., event partners). We may also receive information from other members (for example, if they invite you or refer you).

2.5 Information we derive

We may derive inferences from information we collect, such as estimating your general location from IP address, or inferring content preferences from your interactions to personalize your experience.

3. How We Use Information

We use information we collect to:

• Provide, operate, maintain, and improve the Services (including publishing and displaying member content).

• Create and manage accounts; process membership applications and invitations.

• Enable community features, including connecting members and supporting travel companion functionality.

• Personalize content, rankings, and recommendations.

• Process transactions (if applicable) and send transaction-related communications (receipts, confirmations).

• Communicate with you about updates, security notices, and administrative messages.

• Respond to your requests and provide customer support.

• Send marketing communications (where permitted), including newsletters and product updates; you can opt out at any time.

• Monitor, analyze, and research usage and trends to improve quality and safety.

• Detect, prevent, investigate, and address fraud, abuse, security incidents, and prohibited behavior.

• Comply with legal obligations and enforce our terms, policies, and community standards.

If we process information for a new purpose that is materially different from what is described here, we will provide additional notice where required.

4. How We Share Information

We may share information as follows:

• With other members and users of the Services (see Section 5 on visibility controls).

• With service providers that process information on our behalf (e.g., hosting, storage, analytics, customer support, communications, and security).

• With payment processors if you purchase paid features (we do not store full payment card details; the processor handles payment information under its own policies).

• With professional advisors (e.g., lawyers, auditors) where necessary.

• With authorities or third parties if we believe disclosure is required by law or necessary to protect rights, safety, and integrity of the Services.

• In connection with a business transaction (e.g., merger, acquisition, financing, or sale of assets), subject to appropriate safeguards.

• With your consent or at your direction.

We may also share aggregated or de-identified information that cannot reasonably be used to identify you.

5. Your Profile, Content, and Visibility Controls

ElitMe is designed to let members discover luxury information and connect with each other. Some information is therefore public or visible to other members depending on how you use the Services and the settings you choose.

Examples:

• Your profile (display name, avatar, bio) may be visible to other members by default.

• If you post content (posts, comments, reviews), that content and associated profile information may be visible to others.

• If you use travel companion or connection features, certain details may be shared with the members you connect with.

• We may offer settings to limit visibility (for example, member-only profiles, restricted messaging, or hiding certain profile fields).

Please use discretion when sharing information that could reveal your identity, location, or travel plans. Even in a members-only environment, you control what you choose to post.

6. Cookies and Similar Technologies

Cookies are small data files stored on your device that help websites work and remember preferences. We use cookies and similar technologies for:

• Strictly necessary purposes (e.g., login, security, session management).

• Preferences (e.g., language, display settings).

• Analytics (e.g., understanding how the Services are used).

• Marketing (where enabled/required, e.g., measuring campaign performance).

You can manage cookies through your browser settings and, where available, in-product cookie preferences. Blocking some cookies may affect functionality.

7. International Transfers

We are headquartered in the UK and may process information in the UK and other countries where we or our service providers operate. When we transfer personal data internationally, we use appropriate safeguards as required by applicable law (for example, the UK IDTA/UK Addendum and EU Standard Contractual Clauses, where relevant).

8. Data Retention

We retain personal data for as long as necessary to provide the Services and for legitimate business purposes, such as maintaining records, resolving disputes, enforcing agreements, and complying with legal obligations.

In general:

• Account data: retained while your account is active; if you delete your account, we delete or anonymize it within 30 days unless we must retain certain data for legal or security reasons.

• Content: if you delete content, it may persist in backups for a limited period; public/member-visible content may remain visible if you do not delete it.

• Logs and security records: retained for a limited period to protect the Services and investigate issues.

9. Security

We implement technical and organizational measures designed to protect your information. However, no security system is impenetrable. We encourage you to use a strong, unique password and to keep your login credentials confidential.

10. Your Rights and Choices

Depending on where you live, you may have rights and choices regarding your personal data, including:

• Access: request a copy of the personal data we hold about you.

• Correction: request correction of inaccurate or incomplete information.

• Deletion: request deletion of certain personal data.

• Portability: request a portable copy of your data (where applicable).

• Objection / restriction: object to or request restriction of certain processing (where applicable).

• Withdraw consent: where we rely on consent, you may withdraw it at any time.

• Marketing opt-out: unsubscribe from promotional communications at any time (administrative messages may still be sent).

You can usually manage key settings in your account. To exercise other rights, contact info@elitme.com. We may ask you to verify your identity before responding.

11. Additional Disclosures for the UK/EEA/Switzerland

If you are located in the UK, European Economic Area (EEA), or Switzerland, applicable data protection laws (including the UK GDPR and EU GDPR) provide certain rights and require us to explain the legal bases for processing.

11.1 Legal bases

We process personal data on one or more of the following legal bases:

• Contract: to provide the Services and operate your account.

• Legitimate interests: to operate, secure, and improve the Services; prevent fraud; and communicate about the Services.

• Legal obligation: to comply with laws and regulations.

• Consent: for certain optional processing, such as some marketing or cookie categories, where required.

11.2 Complaints

You have the right to lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner’s Office (ICO).

12. Additional Disclosures for Other Regions (including UAE)

If you are located outside the UK/EEA/Switzerland (including the United Arab Emirates), local laws may provide additional rights and requirements. We will honor applicable rights requests in accordance with relevant laws and may request additional information to verify and process your request.

13. Children

The Services are not intended for children under 18, and we do not knowingly collect personal data from children. If you believe a child has provided us personal data, please contact us at info@elitme.com.

14. Third-Party Links and Embeds

Our Services may include third-party links or embedded content (such as videos). When you interact with third-party links or embeds, the third party may collect information about you. Their privacy policies govern their processing of your information.

15. Changes to This Policy

We will update this Privacy Policy from time to time. The Effective Date at the top indicates when this Privacy Policy was last revised. If changes are material, we will provide additional notice as required.